“Professionally respected by so many.  If you’re looking for a global perspective, get to know Marshall.”

-Gary Grimmer, former Chairman, Business Events Council of Australia and International Association of Convention  & Visitor Bureaus

Welcome to Marshall Murdaugh Marketing Archived Newsletters

Fall '09
The Virginia is for Lovers Story: Lessons Learned for Destination Branding Today

Summer '09
Is Your CVB's Top Source of Funding Really Your Money?

Spring '09
Yes, it all begins With The Customer

Winter '09
THE UPSIDE OF THE DOWNSIDE:
Increasing your market share during a weak economy

Fall '08
Developing New CVB Funding: An Action Plan to Produce Success

Summer '08
Delivering Success through Goal Setting

Spring '08
Are you Thinking Strategically?
Here's a check list for Successful Strategic Planning

Winter '08
Preserving Tourism

Fall '07
The New Era of Enrichment Travel: and what it means for Destination Marketers everywhere

Summer '07
Is your DMO the Community's Chief Cheerleader?

Spring '07
Enhancing your community's convention product

Winter '07
Making Your Program more Effective through PR Planning

Fall '06
PR: The CVB Industry's Most Underrated Resource

Summer '06
The CVB Mission Statement: Your #1 Strategic Priority

Spring '06
Practical Approaches to CVB Performance Management and Reporting

Winter '06
How to Hire, Fire and Manage

Fall '05
Destructive Katrina: Is this a harbinger of turbulent tourism times to come?

Summer '05
Make Way For Some Humor!

Spring '05
MARKETING RESEARCH: It’s all about getting into your customer’s heads and hearts-- and producing more business for your destination.

Winter '05
Strategic Planning
What's it all about?

Fall '04
Casino Gaming and its impacts on destination marketing

Summer '04
Ethics and Today's DMO

Spring '04
Foundation Funding:
New resources for CVB success

Winter '04
Being The Best You Can Be:
Are your customer-focused marketing programs reaching their full potential?

Fall '03
The Visitor Information Center:
Your invisible economic development tool.

Summer '03
Today's Successful Bureau:
A recommended optimum model

Spring '03
The Best New Practices for Destination Marketing:
Marshall Murdaugh's Top Award Picks

Winter '03
Dealing with the Media:
An Effective Communications Plan can assure your solid reputation in the Community and Industry

Fall '02
Motivating the Traveler to Visit your Destination:
Are you delivering the right messages to push the consumer’s hot buttons?

Summer '02
-Customer Service:
And how not having it will cost you plenty!

Spring '02
How to effectively tell (and sell) your story to the media

Winter '02
Creating a Dynamite Marketing Plan That Works

Fall '01
US Tourism in this new era of Terrorism:
It's time to change old paradigms to achieve new success

Summer '01
Managing the Future: How to Build a New Vision For your Destination.

Spring '01
The Destination Management Dilemma:
Finding new funds for marketing

Winter '01
Creating Memorable Destinations:
How to apply the Techniques of Positioning, Theming and Branding.

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Marshall Murdaugh Marketing

Providing a wide range of strategic planning and management consulting services, including marketing plan development, facilitation and long range visioning, performance audits, destination branding and theme development , public relations programs, and other special services.

1231 Byrd Avenue, Suite #1A, Richmond, VA. 23226
eml: mmurdaughmktg@aol.com
Ph. 804-658-4401 Mobile: 901-336-9170