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“One
of the most dynamic and successful leaders Marshall Murdaugh has developed successful, award-winning tourism and convention programs for some of America’s top destinations as both a CEO and consultant. The former Chairman of the Association of Travel Marketing Executives, Murdaugh received the Atlas Award for Career Achievement from the Association, served as a consultant to the U.S. Travel and Tourism Administration and was the first recipient of the U.S. Department of Commerce’s Special Citation for assistance in developing the “Visit USA program.” Murdaugh received national recognition for his innovative destination management programs as President and Chief Executive Officer of the New York City (88-94), Atlantic City (94-00) and Memphis Convention and Visitor Bureaus (83-88). As Commissioner of Virginia State Tourism under four Governors (71-83), he developed the award-winning “Virginia is for lovers” marketing campaign. His consulting work includes domestic and international assignments and numerous seminar presentations on tourism marketing for such organizations as the Australian Association of Convention and Visitor Bureaus, the International Assn. of CVBs, the Travel Industry Association of America and the Society of Incentive Travel Executives. His national and international affiliations are numerous, including past member of the Board of the New York Society of Association Executives, the Travel Industry Association of America and the International Association of Convention and Visitor Bureaus. He has been a member of the Society of American Travel Writers since the early l970’s. A frequent guest lecturer at New York University, George Washington University and New York’s New School, Murdaugh was a member of the adjunct faculty at Virginia Commonwealth University where he taught Commercial Recreation and Tourism for seven years. Three years ago, he created America’s “Travel Media Showcase”, the trade show linking the travel writer fraternity with destination travel executives. Marshall Murdaugh Marketing was formed two years ago to provide a wide range of strategic planning services for the tourism industry. They include market plan development, facilitation and visioning, program audits, destination branding and theme development and other special services. Recent assignments and clients include: Performance Assessment/Evaluation - Baltimore Area Convention and Visitors Ass. (Lead Consultant), Team Manager. Five Year Strategic Plan--Maine Office of Tourism North American Convention Market Plan of New Opportunities--Mexico City Convention and Visitors Bureau Long Range Strategic Planning--Memphis Convention and Visitors Bureau Marketing and Performance Audit—Los Angeles Convention & Visitors Bureau for the City of Los Angeles Marketing and Development Plan --Pennsylvania Capital Region Vacation Bureau Strategic Planning/Facilitation
Marketing/Management Audits
Public Relations/Publicity support
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eNews Archive | Client Testimonials | Biography | Contact Us Marshall Murdaugh Marketing Providing a wide range of strategic planning and management consulting services, including marketing plan development, facilitation and long range visioning, performance audits, destination branding and theme development , public relations programs, and other special services. 1231 Byrd Avenue, Suite #1A, Richmond, VA. 23226 |