Coming Spring 2012
DESTINATION MARKETING INSIGHTS
the new book
by Marshall E. Murdaugh

“Murdaugh has distilled three decades of experience as President/CEO for some of the most prominent Destination Marketing Organizations in the country, along with eighty destination consulting assignments, into a single book. These insights will enhance the abilities of DMO officials to help their destinations flourish." —Dr. Douglas Frechtling, Ph.D., Chair of the Department of Tourism and Hospitality Management, School of Business, The George Washington University

“A “must read” for seasoned destination execs as well as those just entering the marketplace.” —Kevin Kane, Chairman, Destination Marketing Association International and President and CEO, Memphis CVB